The business case for Hold, Adapt, Shape™

Under pressure, leaders tend to hold on tighter, retreat to what's familiar and perform a certainty they don't feel, and carry the load heroically instead of sharing it. The data points the same way: 85% of CEOs say they need greater professional and personal support (AlixPartners 2026 Disruption Index), and only 30% are very or extremely confident about revenue growth over the next 12 months, down from 56% in 2022 (PwC 29th Global CEO Survey).

We work on strategy and leadership capacity together, so the plan survives contact with the people who have to run it. Hold, Adapt, Shape is the practice at the centre:

• Hold: stay grounded in what's real. Confront reality, name the fear, and make sense of what it's asking of you. In business terms: decisions stay sound under pressure.
• Adapt: widen the lens. Let go of old stories, invite new information, and find the courage to see differently. In business terms: the team changes course earlier and with less friction.
• Shape: author the future. Flex, shift, and act to build what's next. In business terms: strategy gets carried out, and the next one gets built.

Strategic planning and/or an executive team effectiveness session to scan the environment and align on strategy and leadership behaviours, usually with a written plan that includes critical success factors, KPIs, SMART action plans and a digital dashboard for tracking. Then, sized to your appetite for change: one-to-one coaching, team effectiveness sessions and team coaching, leadership development workshops, and Leadership 360s, at the executive, director and supervisory levels. Work ranges from a single session with follow-up to organization-wide programs that typically run six months and can continue as ongoing development. Reframe believes good coaching and consulting removes dependency on a provider, so our measure of success is that you don't need us anymore.

• Greater clarity and alignment, and a more cohesive executive team.
• Greater speed and efficiency, as leaders act with more clarity and decide faster.
• Leaders who engage complexity and ambiguity sooner, with courage and heart.
• More healthy conflict and debate.
• Stronger skills and competencies at every level, and a greater ability to Hold, Adapt and Shape.

• Saskatchewan Government Insurance: "employee engagement scores jumped 6 points in a time of major change." Andrew Cartmell, President & CEO.
• G3 Canada Limited: "an executive team that moulded into one team — one culture." Janice Watson, VP Human Resources.
• Farm Credit Canada: trusted advisor and coach to new and long-tenured leaders "for almost two decades." Mike Hoffort, President & CEO.

Government of Canada, Government of Alberta, ATB Financial, Farm Credit Canada, SaskPower, SGI Canada, TransAlta, Canadian Blood Services, CATSA, Habitat for Humanity Canada, Ducks Unlimited Canada, The Family Centre, G3 Canada Limited, Mark's, Cayman Islands Government, CORIL Holdings.

Typically Larry initially, then supported by a deep team of consultants as we roll things out across the organization. Larry Hulsmans, Founder and President: B.A. Strategic Studies (Royal Military College of Canada), MBA (Queen's), PCC (ICF). Former faculty, University of Alberta School of Business, Executive Education. Former Executive Director of Leadership Development, The Banff Centre. 13 years in command positions with the Canadian Forces. The team behind him is a seven-person facilitator practice.

A 30-minute conversation with Larry, confidential and with no obligation: book here, or write to info@reframenow.com. Investment depends on the organization and is scoped after that first conversation, with special pricing for not-for-profits.